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Jennifer Buchanan is an accomplished author, an in-demand keynote speaker and highly regarded trailblazer in the music therapy field. Over the course of the past 25 years Jennifer has witnessed the remarkable power of music to transform the lives of thousands of people. She is passionate about helping even more people understand how they too, can use music to reduce stress, improve productivity, and restore health. Jennifer speaks internationally to a wide variety of education, healthcare, and corporate wellness audiences.

Jennifer Buchanan, MBA, MTA

Author of Wellness Incorporated

Jennifer Buchanan is a health entrepreneur in the truest sense of the word. Since she became a certified music therapist almost three decades ago, the music therapy industry has shifted from not being a recognized industry at all to becoming a legislated profession. As a leading expert, Buchanan has served hundreds of organizations with her team at JB Music Therapy, which she founded in 1991. JB Music Therapy has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce. Buchanan was also the former president of the Canadian Association of Music Therapists (1998-2001, 2013-2015). She is recognized as an esteemed leader in bridging academic research in music, medicine and the public. She has appeared in many media outlets and presented internationally to numerous education, healthcare and government organizations. She is currently on the board of directors with the Famous 5 Foundation and looks forward to visiting more places and meeting more interesting people on her life’s journey. 

Brad Mahon, PhD

Interim Dean, Faculty of Continuing Education

Mount Royal University

Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry — she doesn’t just talk, she also walks the walk.

Jaclyn Fimrite

VP, Mid-Market Mergers & Acquisitions

Royal Bank of Canada

Jennifer never ceases to amaze me… She has taken her challenge and delight filled entrepreneurial journey and turned it into an inspirational guide for those considering a business venture that couples financial reward and greater enhancement of social good – two concepts rarely mentioned in the same sentence.

Bruce Sellery

Money Columnist

Cityline and CBC Radio

Buchanan makes a very compelling case for entrepreneurship in the health care sector in her book Wellness Incorporated. She is living proof that you can do well, and do good.

Andrea Holwegner RD


Health Stand Nutrition Consulting Inc.

Wellness Incorporated is THE book for growth of your health and wellness business.

Angela J. Lee

I feel so privileged to learn the 9 principles from your new book Wellness Incorporated. I will review it over and over as I embark on my next phase on becoming a health entrepreneur myself.

Jodie Haraldson, BSW

Child and Youth Counsellor

Brenda Stafford Centre

Your presentation was clear, informative and interesting.  I appreciated your warmth and engagement – and the stories kept things feeling real and connected to the heart of the work.  I feel much more confident moving forward.

Sondra Musa


The Arthouse Inc.

You made the idea of owning a business serious, yet fun!


Amber Postma

Benefits and Payroll

PetroChina Canada

We brought Jennifer in for a corporate lunch and learn session about how tailoring your playlist can increase your productivity. She is such a talented musician, a wonderful speaker and really knowledgeable professional who sent everyone away will  brand new knowledge and respect for how your music choices can absolutely affect almost all aspects of life for the better.

Jim LeBlanc

Officer, Regional Disability Management

Canada Post Corporation

Again a fabulous presentation!!! Thank you for attending our symposium and reminding us of the beauty of music and the impacts that it has for all reasons. More importantly the connections that music makes and your incredible ability to present with humour and insight!

Julie Gummesen


Mighty Peace Teachers’ Convention Association (MPTCA)

Jennifer was highly engaging and personable.  She presented her popular opening keynote, “Tune In” and three breakout sessions. All of her sessions were filled with inspiring personal stories, beautiful music, and interactive activities.  She has an uncanny ability to speak directly to each member of her audience in a deeply personal way.  We would be honoured to have her back at our convention.

Ingrid Norrish

Joy Fox Award of Merit & Innovation Recipient

Canadian Society of Professional Event Planners

I booked Jennifer as a closing keynote speaker for our Annual Conference. Right from the start when we spoke I was impressed with her professionalism, knowledge, and keen interest in our event. She made some recommendations on what she could add and customize to the closing keynote presentation to end the conference with a WOW factor. Jennifer delivered on her promise, and her warmth and engaging style captivated the audience, and we all learned from what she shared. As a meeting planner, I’ve witnessed many keynote presenters and wouldn’t hesitate to recommend Jennifer for any event.

Helen Reilly

Project Management and Communication Planning

Connect The Dots Communication

Jennifer’s keynote presentation last month was nothing short of inspiring! The lasting impact and calm energy she brings resonates with delegates long after they leave the room – equipping them to approach their work with a renewed perspective and appreciation for the value of music in their personal and professional lives. Her ability to engage an audience speaks to her expertise – using audience interaction to demonstrate the impact of music. I remain grateful for the enhancement of my understanding of how music moves and motivates us – personally and professionally.

Dr. Sarah Eaton

Leadership, Policy and Governance

Werklund School of Education

Jennifer’s professionalism is truly outstanding. The only thing that outshines it is her capacity to understand what others need, and then proceed to provide it for them in exactly the way they need it, using language that makes sense to them.  She has a rare combination of business acumen coupled with an innate sense of how to help others succeed. 

Mackenzie Costron

Business Owner

I had the privilege of attending Jennifer Buchanan’s entire business series and could not be more grateful for the continuous guidance, mentorship, and learning provided through these classes.  The amount of passion, care, and inspiration that Jennifer pours into these sessions is infectious.  I would highly recommend these classes to any person thinking about or currently in private practice.

Christine MacIsaac

Business Owner

Jennifer’s business classes were very informative as well as engaging. They provided many useful strategies that I look forward to continue implementing into my business. I appreciated Jennifer’s openness, warmth, guidance, and passion. 

Adrienne Pringle


Canadian Association for Music Therapy

Jennifer’s keynote was inspiring, informative and energizing – just what is needed at the end of a full-3 day conference. I was so proud to hear my colleague, (a music therapist accredited), move the audience: to their feet, to raucous laughter and to authentic tears in under 45 minutes. This is hands down the best conference keynote that I have experienced: bringing awareness to music therapists as health care professionals while providing an opportunity for the delegates to tune in to their own personal (and professional) musical connections – Bravo!

Mary McKeown


Jennifer has an incredible talent for music and for reading her audience.  Her passion for music and the joy and the therapy it brings, is seen in every move she makes.  She is incredibly understanding and patient with her clients, and has a beautiful spirit that is a pleasure to be around.  I just love her!



Don Felder

Lead Guitarist

The Eagles

Jennifer has, through her work, touched many people in ways that could only be accomplished with both her special gift and her music – one of the most heart warming experiences of my life.

Andrew Moskar

President and CEO

National Music Centre

Canada is so fortunate to have such a practitioner in Jennifer Buchanan. Professional, experienced, talented, and passionate, Jennifer is committed to ensuring that the healing powers of music thrive and are made accessible in new and innovative ways.

Tanya Groundwater

Trauma Therapist

Sheldon Kennedy Child Advocacy Centre

You are so organized, focused and results oriented! I felt like I was learning from a guru.

The Rebecca Review


Jennifer is a great story teller who effectively captures moments, making them fresh to the imagination.

Denise Donlon

Executive Director

CBC Radio

How miraculous it is to witness the benefits that music therapy can bring. The mysteries of the mind and the power of music combined is an incredible therapeutic tool to reach those who can be reached in virtually no other way.

Brian Lee, CSP

CEO & Founder

Custom Learning Systems Group Ltd

Jennifer is one on Canada’s most talented and inspirational platform presenters. She brings a rare combination of musical expertise and insights into human motivation, which makes her one of the most in-demand and dynamic communicators in the speaking profession today.

Joanne Dorn

Executive Director

Cerebral Palsy Association of Alberta

Jennifer(JB Music) has become a “brand name” within the special needs community and organizations within Calgary. Her expert knowledge and skill is only one of her many great abilities in the area of Music Therapy. She has created an outstanding team of staff to represent JB Music and this is evident in the therapy that is provided to all of their clients, not only do they gets lots of smiles and enjoyment from all their clients, but results at the same time. The reason that JB Music and its staff are so successful is because of the kind, friendly, energetic and supportive individual Jennifer is. Her passion and dedication is what makes a difference to each and everyone of her clients and business partners. It has been a pleasure working with Jennifer and I look forward to a continued relationship with her in the future.

David Rodwell

D.E. Rodwell Investigative Services Ltd.

Jennifer your performance at the D42 Toastmasters National Conference was simply spectacular. It has been a long time since I have seen a speaker connect with an audience as well as you did this morning. You had them laughing and crying and the message was beautiful. You have crafted one of the best presentations I have seen and I have seen a number. One of your best traits was the ability to adlib to meet the situations that were happening in the crowd of about 500 people. Outstanding job, and I highly recommend to any organization that want a dynamic speaker with a positive message.

Christian Hall

National Program Manager

Harvard Broadcasting

Warning! Jennifer’s passion for Music Therapy is extremely contagious – in a very good way. Anyone who’s ever spent time with her immediately wants to support the amazing work her and other music therapists provide.

Judy Arnall

Bestselling Author

“Discipline Without Distress”

Jennifer is a fabulous speaker who is engaging, warm and humorous. She is comfortable with any size of crowd and has the wonderful knack of putting people at ease and making them feel like a million dollars. I’m in awe of her confidence and immense knowledge of her subject.

Patricia Morgan


Solutions for Resilience

My heart was broken open by Tune In. Jennifer Buchanan paints a picture of the tender moments music can help create and demonstrates its calming effects. She provides a simple, yet profound explanation of the distress reduction effect music can have. You can deliberately choose your music to bring you to calm. Tune In shows the way.