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The Health Entrepreneur’s HUB

with Jennifer Buchanan, MBA, MTA

*Next Course Starts October 1, 2019

A Business Coaching Program for Health Entrepreneurs (health and wellness practitioners who own their own business).

Are you feeling stuck?….again?  Are you looking for a new idea or a new lens to solve a difficult or recurring problem? Do you need new resources and inspiration to strengthen your practice and/or leadership skills?

The HUB has been developed to support you in all these areas – so you CAN, and WILL, continue to develop, grow, change, and adapt your sustainable, values-driven health business for many more years to come – because your clients need you! 

The HUB includes 9 online classes, group and private coaching, class discussion boards, and resources including the Health Entrepreneur’s Workbook.

Entire Program is $995 plus GST (Early Bird $895). Limited to 25 people.  Each participant will receive:

  • a series of 9 Online Live (and recorded) Classes addressing the 9 key principles (detailed below) to a values-driven business. Classes will be held on Tuesdays from 8:30am – 9:30am MT.  All classes will be recorded and available until the end of December 2019.
  • A private and interactive online forum – where the discussion will ensue between classmates and many additional resources and optional assignments will be shared.  
  • 1 Private Coaching session – just for you! (you can sign up for the times that works in your schedule (available between October 1 – December 6).  
  • throughout the course you will be working directly with Jennifer to grow your business, connect more closely with your community, increase your revenue, and build the best systems for your unique business.  
  • The Wellness Incorporated Workbook (fillable PDF). This is the companion to the ‘Wellness Incorporatedbook that can be purchased here.

“I believe the world would benefit from more health entrepreneurs to solve the many needs we continue to see in the world. And I believe by taking care of your business you can take care of others.” – Jennifer


Drive Your Dream


Strengthen Your Expertise


Maximize Your Message

At the heart of every business is the dream, the mission to be shared with the world. A business that focuses on community-impact measures its success not by revenue but by the difference it makes. Sharing this difference is truly the heart of the work for the health entrepreneur. Applying a mindset that “breaks through” barriers of worry and low confidence is critical for the health entrepreneur’s success. Focusing on weaknesses only brings increased anxiety and feelings of inadequacy. Being an expert in your field offers many benefits. You feel more confident and believe in your ability to succeed, which increases your likelihood of success, as well as your reputation, network, and credibility. To become an expert requires investment and a commitment to life-long learning. I have been reminded frequently “if your company is not growing, it’s dying.” For the health entrepreneur, developing a meaningful message and plan that will gain momentum over time can be far more important than focusing on profits. When the health entrepreneur executes their messaging strategy well, they share their dream, and the company’s expertise will attract more customers.


Scale for Impact


Build in the Spirit of Equity


Clear the Path

Scaling can be the most difficult part of growing any company. Entrepreneurs, in general, tend to think big, and at some point scaling becomes vital to maximize the desired impact. Managing finances including cash flow and profit usage are critical during this stage. The health entrepreneur draws strength from their mission, leading to growth.
Equalityas well-intentioned as its pursuit may be—often mistakenly assumes that we begin at the same starting line, and is often misunderstood as “treating everyone the same.” Equity is when everyone has the resources and tools they need to feel equal. When you infuse a spirit of equity into your business opportunities, everyone experiences freedom from barriers.   Without the right mindset, everything becomes more difficult than it needs to be—and may at times seem impossible. Mindset determines the choices we believe we have, and the choices we believe we have determined the choices we make. The right mindset, which can be understood as a clear path, helps health entrepreneurs move from feeling stuck to seeing a way forward.


Secure Your Health


Find Your Blisspoint


Leave a Legacy Ahead

Promoting wellness in yourself, in the company culture, and among the entire team brings vibrancy and longevity to the services you provide. When running a health-centered business, it’s vital to prioritize self-care in order to achieve greater outcomes. The better we feel, the better work we provide. The better work we do, the greater our impact.
Used more commonly in the formulation of food products, the bliss point is the ratio of ingredients, such as salt, sugar and fat, to optimize deliciousness. The bliss point of a health service business is the perfect blend of values that fuels your good work. Identifying the values-junction will bring clarity to decision-making, contributing to a feeling of bliss. Leaving a legacy is about giving the best of yourself until the very end, never letting the challenges or the difficult decisions diminish your good work. The health entrepreneur is inspired by the fact that what is done today will continue to impact people in the future. It’s not what we leave behind; it’s what we leave ahead.

This complete program will help you grow your business, feel more at ease, scale your staff and supports, build confidence in your business acumen, and amplify your desired message and mission – all the while building a values-driven business that will last. You will learn the key steps to a sustainable, values-driven business. You will discover the true value of what you have to offer the world and what that means to your clients.  There is no ‘one way’ to be successful, but if you work on the 9 key principles  I am confident you will find the right processes for you.

My hope is that through each business step you take, you glean a new perspective on your work as a health entrepreneur, feel even more passionate about your business even though the inevitable difficult times, and continually make a positive difference in your client’s lives. I look forward to getting to know you and showing you how to clear the path to make your values-driven healthcare business a reality.

Jennifer Buchanan, MBA, MTA

Health Entrepreneur, Health Speaker

Jennifer Buchanan is a health speaker and health entrepreneur in the truest sense of the word. Since she became a certified music therapist almost three decades ago, the music therapy industry has shifted from not being a recognized industry at all to becoming a legislated profession. As a leading expert, Jennifer has lead and grown through each of these transitions, serving hundreds of organizations through her award winning company which she founded in 1991. 

JB Music Therapy Inc. has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce as well as received professional recognition awards from several of the organizations she serves including the Canadian Mental Health Association. Jennifer is the former president of the Canadian Association of Music Therapists (1998-2001, 2013-2015) and is recognized as an esteemed leader in bridging academic research in music, medicine and the public.

She delivers every presentation with a warm, insightful and inspiring style. She is also a frequent guest lecturer at many universities and private institutes including nursing, music, arts, social work and business faculties and programs.

In her first book, Tune In, Jennifer educates the public on how music can reduce stress, boost mood and restore health at home, at work and during times of significant challenge. In her second book, Wellness Incorporated, Jennifer shares 9 strategies to help other health entrepreneurs strengthen their best practices for health business growth and development.

Jennifer has appeared in many media outlets, has her Executive Masters of Business Administration (MBA) in social entrepreneurship, believes in a one-win everything model (ask her more about this) and is currently on the board of directors with the Famous 5 Foundation



Refunds are not available, but you can transfer your ticket to a colleague or friend at no charge.