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Client Reviews

Jennifer Buchanan is an accomplished author, an in-demand keynote speaker and highly regarded trailblazer in the music therapy field. Over the course of the past 25 years Jennifer has witnessed the remarkable power of music to transform the lives of thousands of people. She is passionate about helping even more people understand how they too, can use music to reduce stress, improve productivity, and restore health. Jennifer speaks internationally to a wide variety of education, healthcare, and corporate wellness audiences.

Telaina Sewers, MPH

Health Promotion Specialist

Mount Royal University

Jennifer has incredible passion and energy for what she does and that comes through during her presentations. Jennifer delivered her Tune In presentation during our staff association professional development days this year. During her presentation she expertly combined humour, heartfelt story-telling and evidence-based facts to deliver an informative and engaging presentation that left me feeling energized and motivated to use music as the newest tool in my wellness toolbox.

Erin Gross

Professional and Education Leader, Creative Arts Therapies

Sunnybrook Health Sciences Centre

Jennifer’s recent “Wellness Wellplayed: Music For Mental Health and Wellbeing” presentation at Sunnybrook was a wonderful opportunity for staff to pause and focus on their personal wellness. As frontline workers who have fought through this pandemic, Jennifer’s presentation came at the perfect time, and provided some tangible tips and tools staff can incorporate into their daily lives to use music to support their wellbeing . Jennifer is an excellent presenter, and many staff commented that this was the most engaging zoom presentation they have ever attended. Her humour, warmth, expertise, and personal stories made this both an educational and entertaining experience. I look forward to the opportunity to have Jennifer present again in the future.

Harvey Cohen


Live Nation - Central Region

For the past 15 years, I have watched in amazement as Jennifer has shared her knowledge, skill, and sheer passion for music and its power to help change lives.  Whether it is part of a recovery program  after a traumatic injury, someone experiencing a rare moment of lucidity as they go back to a special time from their past simply by hearing a few notes, or a child who cannot otherwise communicate being able to express themselves through song and dance,  the mind and soul can be reached through music in ways otherwise impossible, and Jennifer has allowed so many people to live a more fulfilling life by opening their hearts and letting the music in.

Douglas Moore

Business Transformation

Toyota North America

Jennifer brings an insight into creating space for music. Bringing music to a place where it goes across the traditional barriers that we have as individuals, allowing us to reconnect with our internal values. It gives us the chance to remember — like looking at an old picture — with the warmth of experience and the ability to draw us out.  This is why this book is necessary, perhaps even on a daily basis. 

Steve Gilliss

Guitars for Vets

Jennifer’s ability to break down the music experience and put a functional framework around is not only eye-opening but truly an incredible talent. Jennifer’s book, not only helped me understand my musical preferences but had me thinking about it in an entirely different way. As she walked through putting together some of her first experiences recording playlists off the radio, it had given me flashbacks to when I would do the same thing. For all of the music lovers out there who use playlists as a soundtrack to your lives, I’d highly recommend Jennifer’s book to help provide a foundation to making the most of the practice.

Kat Fulton


Music Therapy Ed

Jennifer captures the essence of music for wellness. The health benefits of music are elusive because we tend to get carried away with other sensory stimulation – visual, touch. But music! Jennifer shares stories in this book that will make you cry and yearn for the chance to intentionally create meaningful moments using music as more than a backdrop – as a focal point and anchor. You will feel like a creative artist after reading this book. For anyone who desires deeper and enriching relationships, follow this book’s guidance, and you’ll be in good hands. I highly recommend Jennifer Buchanan’s work.


Shadrach Kabango

Award-Winning Rapper, Broadcaster

Anyone who loves music knows firsthand music’s therapeutic power, but books like this show how much more we can be doing with music to make ourselves and our communities more whole.  Shout out to Jennifer Buchanan and the good work of Music Therapists everywhere!

Eric Alper

Freelance Music Publicist. SiriusXM Host

If this great book was a playlist, it would shoot to #1 with a bullet. It deserves a spot on every music lover’s bookshelf. Not only is it fun, insightful and incredibly enlightening, Jennifer has the ability to make you go back and listen to the classics – and new-found tunes, too. it’ll give you goosebumps page after page, just like your favorite song.

Greg Bond

Partner Channel Sales


We had the absolute pleasure of having Jennifer attend our team’s All Hands Meeting in March. Jennifer is a fantastic storyteller and had the team captivated. The session was outstanding with Jennifer guiding us through the importance of music, how our brains respond, and how we can harness its power at different points of the day. The session was truly enlightening and received overwhelmingly positive feedback with attendees feeling energized and connected with their past and present through the music they love. Long live the mixtape!

Don Felder

Lead Guitar Player


Jennifer, through her work, has touched many people in ways that could only be accomplished with both her special gift and her music.   Thank you Jennifer for giving me, and all those that have had the benefit of hearing you, one of the most heart warming experiences of my life.

Brian Lee, CSP

CEO & Founder

Custom Learning Systems Group Ltd

Jennifer is one on Canada’s most talented and inspirational platform presenters. She brings a rare combination of musical expertise and insights into human motivation, which makes her one of the most in-demand and dynamic communicators in the speaking profession today.

Christian Hall

National Program Manager

Harvard Broadcasting

Warning! Jennifer’s passion for Music Therapy is extremely contagious – in a very good way. Anyone who’s ever spent time with her immediately wants to support the amazing work her and other music therapists provide.

Andrew Mosker

President and CEO

National Music Centre

Canada is so fortunate to have such a practitioner in Jennifer Buchanan. Professional, experienced, talented, and passionate, Jennifer is committed to ensuring that the healing powers of music thrive and are made accessible in new and innovative ways.

Bruce Sellery

Money Columnist

Cityline and CBC Radio

Buchanan makes a very compelling case for entrepreneurship in the health care sector in her book Wellness Incorporated. She is living proof that you can do well, and do good.

Amber Postma

Benefits and Payroll

PetroChina Canada

Jennifer is such a talented music therapist, a wonderful speaker, and really knowledgeable professional who sent everyone away with brand new knowledge and respect for how your music choices can absolutely affect almost all aspects of life for the better.

Erin Lassiter

Conference Chair

Canadian Institutional Research and Planning Association

Jennifer has an amazing ability to connect with her audience in an engaging, motivational and thought provoking way.  She was able to take our conference theme and incorporate it into her presentation in a creative and relevant way.  We continue to receive excellent feedback from our delegates.  Jennifer is a truly inspirational speaker who is also an absolute pleasure to work with.  Thank you Jennifer!

Ingrid Norrish

Joy Fox Award Recipient

Canadian Society of Professional Event Planners

I had booked Jennifer as a closing keynote speaker for an Annual Conference. Right from the start when we spoke I was impressed with her professionalism, knowledge, and keen interest in our event. She made some recommendations on what she could add and customize to the closing keynote presentation to end the conference with a WOW factor.

She delivered on her promise, and her warmth and engaging style captivated the audience, and we all learned from what she shared. As a meeting planner, I’ve witnessed many keynote presenters and wouldn’t hesitate to recommend Jennifer for any event.

Julie Gummesen


Mighty Peace Teachers’ Convention Association

Jennifer was highly engaging and personable.  She presented her popular opening keynote, “Tune In” and three breakout sessions. All of her sessions were filled with inspiring personal stories, beautiful music, and interactive activities.  She has an uncanny ability to speak directly to each member of her audience in a deeply personal way.

Adrienne Pringle

Founding Partner and Director

Beyond the Studio

Jennifer’s keynote was inspiring, informative and energizing – just what is needed at the end of a full-3 day conference. I was so proud to a healthcare professional move the audience: to their feet, to raucous laughter and to authentic tears in under 45 minutes. This is hands down the best conference keynote that I have experienced: bringing awareness and an opportunity for the delegates to tune in to their own personal (and professional) musical connections – Bravo!

Tiana Malone


Concordia University

This was invaluable for so many reasons. Your approach was warm, direct, and grounding. You gave concrete tools, which was very appreciated, but also kept it open for discussion and reflection.


Next Generation Indie Book Awards

Multiple award-winning owner of JB Music Therapy Jennifer Buchanan has created a rare thing: a business book with a beating heart.

Faced with the challenges of running a business she loved but finding herself personally depleted, she eventually developed nine key principles with the aim of keeping your business strong and viable in tandem with your own health and happiness.

Concise, clear, engaging writing combined with solid advice makes this a must-read for any health entrepreneur.

David Rodwell

D.E. Rodwell Investigative Services Ltd.

Jennifer your performance at the D42 Toastmasters National Conference was simply spectacular. It has been a long time since I have seen a speaker connect with an audience as well as you did this morning. You had them laughing and crying and the message was beautiful. You have crafted one of the best presentations I have seen and I have seen a number. One of your best traits was the ability to adlib to meet the situations that were happening in the crowd of about 500 people. Outstanding job, and I highly recommend to any organization that want a dynamic speaker with a positive message.

Tanya Groundwater

Trauma Therapist

Sheldon Kennedy Child Advocacy Centre

You are so organized, focused and results oriented! I felt like I was learning from a guru.

Melissa Conniff, RD, MBA


Calgary Family Nutrition

Thank you for creating the opportunity to learn, grown and think about our businesses in a different way. The support offered through the book, online classes and one on one attention when needed was just what I needed to clarify the direction of our company.

Kayla Turnbull


Soul Sounds

Wellness Incorporated coaching has given me the confidence to say “I got this.” I feel confident in my dream, my team, my abilities, and the people I serve and have a relationship with. I have discovered more of myself and the core of my company. Having my mission, vision and core value in writing has aided my purpose and inspiration. It gives me a daily green light that I am enough just as I am. I can have a business that scales for impact, without compromising my own health and values. A successful health care practice requires me to live and breathe my mission, vision and core value both personally and professionally.


27th Annual

Writer’s Digest Self-Published Book Awards

Wellness Incorporated is a vital book for anyone new to the wellness industry or who desires to refresh, revamp, or restructure their current wellness-based business. Communicated in easy-to-understand terms and broken down into bite-sized chapters and action steps, this book is both practical and prescriptive. This guide is essential for anyone, new or seasoned, in the wellness industry. The author’s voice is confident, concise, and enjoyable to read.

Miya Adout


MIYA Music Therapy

I was so happy to join Jennifer’s Health Entrepreneur’s Hub where I redefined my mission, vision, and values, my company culture, and created a well-structured business plan. Jennifer helped me to determine my goals for the year, one of which was to work with 5 new long-term care facilities by the end of the year. I’m so glad to say that this has been achieved!

I know that I will be working with Jennifer for years to come. Her experience, matched with her warmth and genuine caring, make her an unmatched coach and mentor!

Kayla Huszar

Creative Arts Therapist

Both of Jennifer’s books (Tune In and Wellness Incorporated) are chalked full of amazing information, resources and tips! They will help you both personally and professionally as a health entrepreneur.
She is an amazing resource for anyone looking to grow their business or anyone looking to integrate intentional music into their lives.

Helen Reilly

Jennifer is a heart-centred health entrepreneur. I’ve received inspiration from her, stemming from her expertise as a talented music therapist and as a successful and supportive business owner and builder. Jennifer readily and generously shares her knowledge, experience and passion. I trust her guidance. She invests in her clients – personally & professionally.

Stacey Rene Murphy

I’ve known Jennifer for over 20 years. She is an amazing person doing great things. And she has the voice of an angel. ❤️❤️

Susan Kim Thomson

Jennifer is a very compassionate speaker. Music will speak to you when she finishes her motivational speech.

Jan Moore Buchanan

Jennifer is passionate, motivated and inspiring. 
It has been deeply heartwarming to observe the powerful connection Jennifer has with her clients whether in a group or a one on one Music Therapy session.

Brad Mahon, PhD

Interim Dean, Continuing Education

Mount Royal U

Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry — she doesn’t just talk, she also walks the walk.

Jaclyn Fimrite, VP

Mergers & Acquisitions

Royal Bank of Canada

Jennifer never ceases to amaze me… She has taken her challenge and delight filled entrepreneurial journey and turned it into an inspirational guide for those considering a business venture that couples financial reward and greater enhancement of social good – two concepts rarely mentioned in the same sentence.

Andrea Holwegner

CEO, Health Stand

Nutrition Consulting Inc.

Wellness Incorporated is THE book for growth of your health and wellness business.

Desere Pressey

Artist and Director

Little Duck Gallery

Not only was the information delivered in a way that felt accessible, and easy to digest – but Jennifer’s obvious passion for this work, and for the helping to expand it’s reach was palpable.  The frequency of words spoken paralleled her presence – when this is felt – the learning can truly begin.

Jim LeBlanc

Disability Management

Canada Post Corp

Again a fabulous presentation!!! Thank you for attending our symposium and reminding us of the beauty of music and the impacts that it has for all reasons. More importantly the connections that music makes and your incredible ability to present with humour and insight!

Helen Reilly

Project Management and Communication

Hospice Palliative Care Conference

Nothing short of inspiring! The lasting impact and calm energy she brings resonates with delegates long after they leave the room – equipping them to approach their work with a renewed perspective and appreciation for the value of music in their personal and professional lives.

Patricia Morgan


Solutions for Resilience

My heart was broken open. Jennifer Buchanan paints a picture of the tender moments music can help create and demonstrates its calming effects. She provides a simple, yet profound explanation of the distress reduction effect music can have. You can deliberately choose your music to bring you to calm. Jennifer shows the way.

Sondra Musa


The Arthouse Inc.

You made the idea of owning a business serious, yet fun!


Miranda Bray

Private Practitioner

This presentation has empowered me to keep striving for my dreams and gave me tools to start moving forward!

Cassandra Brennan

Drama Therapist

Your presentation made me feel equipped, prepared and eager to begin my journey into private practice.  Your warm presence was the perfect holding ground for new entrepreneurs to leap from!

Asako Miyahara Kando

Private Practice Owner

Your way of energizing us, encouraging us, and facilitating was deeply appreciated and excellent.

Dr. Sarah Eaton

Leadership, Policy and Governance

Werklund School of Education

Jennifer’s professionalism is truly outstanding. The only thing that outshines it is her capacity to understand what others need, and then proceed to provide it for them in exactly the way they need it, using language that makes sense to them.  She has a rare combination of business acumen coupled with an innate sense of how to help others succeed. 

Mackenzie Costron


Find Your Voice Music Therapy

I had the privilege of attending Jennifer Buchanan’s entire business series and could not be more grateful for the continuous guidance, mentorship, and learning provided through these classes.  

Christine MacIsaac

Business Owner

Jennifer’s business classes were very informative as well as engaging. They provided many useful strategies that I look forward to continue implementing into my business. I appreciated Jennifer’s openness, warmth, guidance, and passion. 

Angela J. Lee

I feel so privileged to learn the 9 principles from your new book Wellness Incorporated. I will review it over and over as I embark on my next phase on becoming a health entrepreneur myself.

Jodie Haraldson, BSW

Child and Youth Counsellor

Brenda Stafford Centre

Your presentation was clear, informative and interesting.  I appreciated your warmth and engagement – and the stories kept things feeling real and connected to the heart of the work.  I feel much more confident moving forward.

Mary McKeown


Jennifer has an incredible talent for music and for reading her audience.  Her passion for music and the joy and the therapy it brings, is seen in every move she makes.  She is incredibly understanding and patient with her clients, and has a beautiful spirit that is a pleasure to be around.  I just love her!



The Rebecca Review


Jennifer is a great story teller who effectively captures moments, making them fresh to the imagination.

Joanne Dorn

Executive Director

Cerebral Palsy Association of Alberta

Jennifer(JB Music) has become a “brand name” within the special needs community and organizations within Calgary. Her expert knowledge and skill is only one of her many great abilities in the area of Music Therapy. She has created an outstanding team of staff to represent JB Music and this is evident in the therapy that is provided to all of their clients, not only do they gets lots of smiles and enjoyment from all their clients, but results at the same time. The reason that JB Music and its staff are so successful is because of the kind, friendly, energetic and supportive individual Jennifer is. Her passion and dedication is what makes a difference to each and everyone of her clients and business partners. It has been a pleasure working with Jennifer and I look forward to a continued relationship with her in the future.

Judy Arnall

Bestselling Author

“Discipline Without Distress”

Jennifer is a fabulous speaker who is engaging, warm and humorous. She is comfortable with any size of crowd and has the wonderful knack of putting people at ease and making them feel like a million dollars. I’m in awe of her confidence and immense knowledge of her subject.

Jennifer Buchanan, MBA, MTA

Music Therapist. Author. Health Entrepreneur. Speaker

Jennifer’s company JB Music Therapy has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for almost 30 years and we have been thrice nominated for the Community Impact Award by the Calgary Chamber of Commerce and the recipient of the two most prestigious Canadian music therapy lifetime service awards: the Franni Award and the Norma Sharpe Award.

She has served as the President for the Canadian Association of Music Therapists for 5 years and has been an invited keynote speaker at national and international conventions speaking on music therapy and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate audiences.

As an author of two award-winning books – ‘Tune In‘ and ‘Wellness Incorporated‘ she has appeared as a guest on numerous news and current affairs programs including Fox News Health, NBC, CBS, CBC Radio, CBC Television, CTV, Global TV, and has been featured in publications such as The Huffington Post, Chatelaine Magazine and Canadian Living (read articles and view videos here)

At the age of 36, she learned to swim, and then 10 years later she obtained her MBA specializing in social entrepreneurship from the University of Fredricton.  In addition to raising her two children and being married for over 25 years, she classifies these as some of her most noteworthy moments in life.

Jennifer Buchanan, MBA, MTA


JB Music Therapy

I have witnessed how music can stop babies from crying, and make great men start. I have seen it open doors to communication for someone unable to speak, and silence someone who normally has words for everything.

There are countless opportunities for music to make a difference. It can and does save healthcare dollars, but its effects go far deeper than its monetary value.

My mission is to help everyone understand what music is capable of doing when we allow ourselves to truly tune in to its potential.