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The Health Entrepreneur’s HUB

9 Steps to a Sustainable, Values-Driven Business 

Starts SEPTEMBER 15, 2020

All LIVE classes will be held on Tuesdays at 5pmMT/7pmET and will be recorded so you don’t miss a thing!

Heath and wellness-based practices and small businesses across the globe are increasingly recognizing how different they are compared to other businesses. In order to be effective and make the necessary difference needed in the world right now they need to create an impact-centric business that adapts quickly, makes money, and puts people first.

Whether you’re a wellness coach, physiotherapy clinic, expressive arts centre, or family counsellor you undoubtedly are facing many challenges especially as you work to scale your business. 

Award-winning music therapist, author, and successful business owner Jennifer Buchanan knows all too well the challenges of building a values-based business from the ground up. Over 30 years of highs, lows, and near burnout, she held on to her dream, even when she felt like quitting.

Instead, she went on an intense quest to prove her company’s viability and identify what it really takes to run a successful business that operates from the heart.

During this robust group coaching experience you’ll learn:

  • how to get to the heart of your business dream
  • when and how to scale your business
  • how to maximize your marketing message
  • what metrics are best for your business
  • how to increase equity for all, and;
  • why it’s essential to take care of yourself while you take care of others.

only $487 for the 10 – week program

Based on the book of the same title, Wellness Incorporated is for anyone who is facing or has faced the challenges of running a business that puts impact before profit. Learn the nine key principles that will keep your business strong and viable in tandem with your own health and happiness. 

THE HUB IS A 10 – WEEK GROUP COACHING program that includes :
  • 10 live classes addressing the key principles to a values-driven business (each class will include time for Q and A to address your specific needs)
  • a private and interactive online forum – where the discussion will ensue between classmates and many additional resources and optional assignments will be shared.
  • complimentary health entrepreneur’s workbook
  • personal coaching at a discounted price – optional

Throughout the program, you will be working directly with me to build and scale your business, connect with other like-minded entrepreneurs, develop your systems, re-imagine your vision and build the best future for your unique business.

WEEK 1 and 2

Drive Your Dream


Strengthen Your Expertise


Maximize Your Message

At the heart of every business is the dream, the mission to be shared with the world. A business that focuses on community-impact measures its success not by revenue but by the difference it makes. Sharing this difference is truly the heart of the work for the health entrepreneur. Applying a mindset that “breaks through” barriers of worry and low confidence is critical for the health entrepreneur’s success. Focusing on weaknesses only brings increased anxiety and feelings of inadequacy. Being an expert in your field offers many benefits. You feel more confident and believe in your ability to succeed, which increases your likelihood of success, as well as your reputation, network, and credibility. To become an expert requires investment and a commitment to life-long learning. I have been reminded frequently “if your company is not growing, it’s dying.” For the health entrepreneur, developing a meaningful message and plan that will gain momentum over time can be far more important than focusing on profits. When the health entrepreneur executes their messaging strategy well, they share their dream, and the company’s expertise will attract more customers.


Scale for Impact


Build in the Spirit of Equity


Clear the Path

Scaling can be the most difficult part of growing any company. Entrepreneurs, in general, tend to think big, and at some point scaling becomes vital to maximize the desired impact. Managing finances including cash flow and profit usage are critical during this stage. The health entrepreneur draws strength from their mission, leading to growth.
Equalityas well-intentioned as its pursuit may be—often mistakenly assumes that we begin at the same starting line, and is often misunderstood as “treating everyone the same.” Equity is when everyone has the resources and tools they need to feel equal. When you infuse a spirit of equity into your business opportunities, everyone experiences freedom from barriers. Without the right mindset, everything becomes more difficult than it needs to be—and may at times seem impossible. Mindset determines the choices we believe we have, and the choices we believe we have determined the choices we make. The right mindset, which can be understood as a clear path, helps health entrepreneurs move from feeling stuck to seeing a way forward.


Secure Your Health


Find Your Blisspoint


Leave a Legacy Ahead

Promoting wellness in yourself, in the company culture, and among the entire team brings vibrancy and longevity to the services you provide. When running a health-centered business, it’s vital to prioritize self-care in order to achieve greater outcomes. The better we feel, the better work we provide. The better work we do, the greater our impact.
Used more commonly in the formulation of food products, the bliss point is the ratio of ingredients, such as salt, sugar and fat, to optimize deliciousness. The bliss point of a health service business is the perfect blend of values that fuels your good work. Identifying the values-junction will bring clarity to decision-making, contributing to a feeling of bliss. Leaving a legacy is about giving the best of yourself until the very end, never letting the challenges or the difficult decisions diminish your good work. The health entrepreneur is inspired by the fact that what is done today will continue to impact people in the future. It’s not what we leave behind; it’s what we leave ahead.


This complete program will help you grow your business, feel more at ease, how to scale your staff and supports, build confidence in your business knowledge, and amplify your desired message and mission – all the while building a values-driven business that will last.

You will learn the key steps to a sustainable, values-driven business. You will discover the true value of what you have to offer the world and what that means to your clients.  There is no ‘one way’ to be successful, but if you work on the 9 key principles you will find the right processes for you.

With each business step you take, you will gain new perspectives on your work as a health entrepreneur, feel more passionate about your business even through the inevitable difficult times.

I look forward to getting to know you while showing you a clear path to your values-driven business!

The quickest way to get where you want to be is to be with like-minded people who will help you get there. I can’t wait to work with you!  Send me an email if you have any questions!

Melissa Conniff, RD, MBA


Calgary Family Nutrition

Thank you for creating the opportunity to learn, grown and think about our businesses in a different way. The support offered through the book, online classes and one on one attention when needed was just what I needed to clarify the direction of our company.

Miya Adout


MIYA Music Therapy

I was so happy to join Jennifer’s Health Entrepreneur’s Hub where I redefined my mission, vision, and values, my company culture, and created a well-structured business plan. Jennifer helped me to determine my goals for the year, one of which was to work with 5 new long-term care facilities by the end of the year. I’m so glad to say that this has been achieved!

I know that I will be working with Jennifer for years to come. Her experience, matched with her warmth and genuine caring, make her an unmatched coach and mentor!

Kayla Turnbull


Soul Sounds

This course has given me the confidence to say “I got this.” I feel confident in my dream, my team, my abilities, and the people I serve and have a relationship with. I have discovered more of myself and the core of my company. Having my mission, vision and core value in writing has aided my purpose and inspiration. It gives me a daily green light that I am enough just as I am. I can have a business that scales for impact, without compromising my own health and values. A successful health care practice requires me to live and breathe my mission, vision and core value both personally and professionally.