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The Health Entrepreneur’s HUB Program

*Current class is already in session but Private Coaching is Available. 

A Business Growth Program for Health Entrepreneurs – health and wellness practitioners who own their own business.

Get UnStuck! Grow your Sustainable, Values-Driven Health Business! Find the Fun Again!

Includes 9 Online Classes, Personal Coaching, Textbook and Workbook

Only 15 spots available.  Entire Program is $995 plus GST (Early Bird $895.00).  Each participant will receive:

  • a series of 9 online high-content classes addressing the 9 key principles (detailed below) to a values-driven business. Classes are on Tuesdays from 9:30am – 10:30am (MT) and will run every second week.  All classes will be recorded until the end of the program.
  • a link to the recorded class, plus resources and suggested homework – all delivered through a private and interactive Facebook group – where discussion will ensue between classes; 
  • 1 private coaching session – at a time that works in your schedule.  You will receive a sign up link and can set up your private coaching session anytime between the first class and the last class. During this session you will be working one-on-one directly with Jennifer to grow your community, increase your revenue, and build the systems for your unique business.  
  • 1 PDF copy of Wellness Incorporated
  • 1 companion Workbook – fillable PDF.

“I believe the world would benefit from more health entrepreneurs to solve the many needs we continue to see in the world. And I believe by taking care of your business you can take care of others.” – Jennifer


Drive Your Dream


Strengthen Your Expertise


Maximize Your Message

At the heart of every business is the dream, the mission to be shared with the world. A business that focuses on community-impact measures its success not by revenue but by the difference it makes. Sharing this difference is truly the heart of the work for the health entrepreneur. Applying a mindset that “breaks through” barriers of worry and low confidence is critical for the health entrepreneur’s success. Focusing on weaknesses only brings increased anxiety and feelings of inadequacy. Being an expert in your field offers many benefits. You feel more confident and believe in your ability to succeed, which increases your likelihood of success, as well as your reputation, network, and credibility. To become an expert requires investment and a commitment to life-long learning. I have been reminded frequently “if your company is not growing, it’s dying.” For the health entrepreneur, developing a meaningful message and plan that will gain momentum over time can be far more important than focusing on profits. When the health entrepreneur executes their messaging strategy well, they share their dream, and the company’s expertise will attract more customers.


Scale for Impact


Build in the Spirit of Equity


Clear the Path

Scaling can be the most difficult part of growing any company. Entrepreneurs, in general, tend to think big, and at some point scaling becomes vital to maximize the desired impact. Managing finances including cash flow and profit usage are critical during this stage. The health entrepreneur draws strength from their mission, leading to growth.
Equalityas well-intentioned as its pursuit may be—often mistakenly assumes that we begin at the same starting line, and is often misunderstood as “treating everyone the same.” Equity is when everyone has the resources and tools they need to feel equal. When you infuse a spirit of equity into your business opportunities, everyone experiences freedom from barriers.   Without the right mindset, everything becomes more difficult than it needs to be—and may at times seem impossible. Mindset determines the choices we believe we have, and the choices we believe we have determine the choices we make. The right mindset, which can be understood as a clear path, helps health entrepreneurs move from feeling stuck to seeing a way forward.


Secure Your Health


Find Your Blisspoint


Leave a Legacy Ahead

Promoting wellness in yourself, in the company culture, and among the entire team brings vibrancy and longevity to the services you provide. When running a health-centred business, it’s vital to prioritize self-care in order to achieve greater outcomes. The better we feel, the better work we provide. The better work we do, the greater our impact.
Used more commonly in the formulation of food products, the bliss point is the ratio of ingredients, such as salt, sugar and fat, to optimize deliciousness. The bliss point of a health service business is the perfect blend of values that fuels your good work. Identifying the values-junction will bring clarity to decision-making, contributing to a feeling of bliss. Leaving a legacy is about giving the best of yourself until the very end, never letting the challenges or the difficult decisions diminish your good work. The health entrepreneur is inspired by the fact that what is done today will continue to impact people in the future. It’s not what we leave behind; it’s what we leave ahead.

This complete program will help you grow your business, feel more at ease, scale your staff and supports, build confidence in your business acumen, and amplify your desired message and mission – all the while building a values-driven business that will last. You will learn the key steps to a sustainable, values-driven business. You will discover the true value of what you have to offer the world and what that means to your clients.  There is no ‘one way’ to be successful, but if you work on the 9 key principles  I am confident you will find the right processes for you.

My hope is that through each business step you take, you glean a new perspective on your work as a health entrepreneur, feel even more passionate about your business even through the inevitable difficult times, and continually make a positive difference in your client’s lives. I look forward to getting to know you and showing you how to clear the path to make your values-driven healthcare business a reality.

Jennifer Buchanan, MBA, MTA

Health Entrepreneur, Health Speaker

Jennifer Buchanan is a health speaker and health entrepreneur in the truest sense of the word. Since she became a certified music therapist almost three decades ago, the music therapy industry has shifted from not being a recognized industry at all to becoming a legislated profession. As a leading expert, Jennifer has lead and grown through each of these transitions, serving hundreds of organizations through her award winning company which she founded in 1991. 

JB Music Therapy Inc. has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce as well as received professional recognition awards from several of the organizations she serves including the Canadian Mental Health Association. Jennifer is the former president of the Canadian Association of Music Therapists (1998-2001, 2013-2015) and is recognized as an esteemed leader in bridging academic research in music, medicine and the public.

She delivers every presentation with a warm, insightful and inspiring style. She is also a frequent guest lecturer at many universities and private institutes including nursing, music, arts, social work and business faculties and programs.

In her first book, Tune In, Jennifer educates the public on how music can reduce stress, boost mood and restore health at home, at work and during times of significant challenge. In her second book, Wellness Incorporated, Jennifer shares 9 strategies to help other health entrepreneurs strengthen their best practices for health business growth and development.

Jennifer has appeared in many media outlets, has her Executive Masters of Business Administration (MBA) in social entrepreneurship, believes in a one-win everything model (ask her more about this) and is currently on the board of directors with the Famous 5 Foundation