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Wellness Incorporated

The Health Entrepreneur’s Handbook

9 Steps to a Sustainable, Values-Driven Business

The essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.

Download the companion workbook

Entrepreneurs working in the health and wellness sector face unique challenges and opportunities in the field—and yet, there has never been a business resource specifically tailored to their needs. Until now.

Wellness Incorporated has actionable, practical information based on nine key principles specific to the health entrepreneur:As the first book of its kind to address the specific needs of socially-minded healthcare leaders who want to take a “people first” approach when making decisions, based not on financial transactions but on relationships and desired outcomes, this is an essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.



Next Generation Indie Book Awards

Multiple award-winning owner of JB Music Therapy Jennifer Buchanan has created a rare thing: a business book with a beating heart. Faced with the challenges of running a business she loved but finding herself personally depleted, she eventually developed nine key principles with the aim of keeping your business strong and viable in tandem with your own health and happiness. Concise, clear, engaging writing combined with solid advice makes this a must-read for any health entrepreneur.

Drive Your DreamWellness Incorporated is geared toward those who know that taking care of your business is necessary to take care of others. Explore:

  1. Strengthen Your Expertise
  2. Maximize Your Message
  3. Scale for Impact
  4. Build in the Spirit of Equity
  5. Clear the Path
  6. Secure Your Health
  7. Find Your Blisspoint
  8. Leave a Legacy Ahead

Andrea Holwegner

CEO, Health Stand

Nutrition Consulting Inc.

Wellness Incorporated is THE book for growth of your health and wellness business.

Like many health entrepreneurs, I started with a dream. I wanted to help people in their pursuit of optimum health – where they felt strong and valued. But after running my business for twenty years, even with thousands of clients and a loyal staff, I felt tired, burned out, and unsure if my business would make it another 20 years. Rather than quit, I went on an intense quest, including more education, research and testing, to prove my company’s viability and identify the key components of successful healthcare practices—and in Wellness Incorporated I share these essential elements so your own business can prosper.


Jennifer Buchanan, MBA, MTA

Music Therapist. Author. Health Entrepreneur. Speaker

Jennifer’s company JB Music Therapy has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for almost 30 years and we have been thrice nominated for the Community Impact Award by the Calgary Chamber of Commerce and the recipient of the two most prestigious Canadian music therapy lifetime service awards: the Franni Award and the Norma Sharpe Award.

She has served as the President for the Canadian Association of Music Therapists for 5 years and has been an invited keynote speaker at national and international conventions speaking on music therapy and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate audiences.

As an author of two award-winning books – ‘Tune In‘ and ‘Wellness Incorporated‘ she has appeared as a guest on numerous news and current affairs programs including Fox News Health, NBC, CBS, CBC Radio, CBC Television, CTV, Global TV, and has been featured in publications such as The Huffington Post, Chatelaine Magazine and Canadian Living (read articles and view videos here)

At the age of 36, she learned to swim, and then 10 years later she obtained her MBA specializing in social entrepreneurship from the University of Fredricton.  In addition to raising her two children and being married for over 25 years, she classifies these as some of her most noteworthy moments in life.