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Wellness Incorporated

The Health Entrepreneur’s Handbook

9 Steps to Scale a Sustainable, Values-Driven Business

The essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.

Entrepreneurs working in the health and wellness sector face unique challenges and opportunities in the field—and yet, there has never been a business resource specifically tailored to their needs. Until now.

Wellness Incorporated has actionable, practical information based on nine key principles specific to the health entrepreneur:As the first book of its kind to address the specific needs of socially-minded healthcare leaders who want to take a “people first” approach when making decisions, based not on financial transactions but on relationships and desired outcomes, this is an essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.











Wellness Incorporated is geared toward those who know that taking care of your business is necessary to take care of others. Explore:

  1. Drive Your Dream
  2. Strengthen Your Expertise
  3. Maximize Your Message
  4. Scale for Impact
  5. Build in the Spirit of Equity
  6. Clear the Path
  7. Secure Your Health
  8. Find Your Blisspoint
  9. Leave a Legacy Ahead

Like many health entrepreneurs, I started with a dream. I wanted to help people in their pursuit of optimum health – where they felt strong and valued. But after running my business for twenty years, even with thousands of clients and a loyal staff, I felt tired, burned out, and unsure if my business would make it another 20 years. Rather than quit, I went on an intense quest, including more education, research and testing, to prove my company’s viability and identify the key components of successful healthcare practices—and in Wellness Incorporated I share these essential elements so your own business can prosper.


Jennifer Buchanan, MBA, MTA

Music Therapist. Author. Health Entrepreneur. Speaker

Jennifer Buchanan is a Music Therapist, founder of JB Music Therapy, Author of two award-winning books and Past-President of the Canadian Association of Music Therapists.

She is a highly regarded trailblazer in the health, therapy and wellness arenas from infants through to seniors, from the corporate lunchroom to the palliative care units, from the classroom to correction centre, and with people struggling with their mental health to those living with dementia. 

Her company JB Music Therapy Inc., is home to a specialized team of 21 who serve over 165 locations each week. Together they have been thrice nominated for the Community Impact Award by the Calgary Chamber of Commerce as well as received professional recognition awards from several disability and mental health organizations.

Jennifer has her Executive Masters of Business Administration (MBA) and learned how to swim when she was 37.