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Jennifer Buchanan, MBA, MTA


I witnessed the power of music at 14. I visited Grandad in the hospital after he had a second stroke and was unable to speak or walk. One Friday Granny asked me to bring my guitar and sing his favorite song. As I sang, I watched the face of the grumpy old man I thought I knew turn into the tears of a man who wanted a more meaningful connection.

That moment was the beginning of my journey to becoming a Music Therapist.

Ever since I won my school district’s speaking contest in grade 6 – I recognized the power of a message and how it could transform thoughts and support new ideas.  After John Denver visited my school – sang his music, shared the film of him traveling along the west coast, and sharing the message of loving our land I witnessed the power of imagery, message, and music. When they are all blended together, they beccome the perfect anchor to a moment never to be forgtten.

That is why I became a Speaker.

I believe in the power of music for mental health and there is no other way I know to get out the work I have been doing for 30 years – exploring this power – than through a really well-crafted presentation.

Who I am

I’m the Founder of JB Music Therapy (JBMT), a music therapy company that has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for almost 30 years and has been thrice nominated for the Community Impact Award by the Calgary Chamber of Commerce.  JBMT currently employes 18 Certified Music Therapists.

As the author of two award-winning books – ‘Tune In‘ and ‘Wellness Incorporated‘ I have become a trusted source for media outlets across North America including NBC, CBS, CTV, Global TV, Fox News Health, CBC Radio, and Television, and have been featured in publications such as The Guardian, The Huffington Post, and Canadian Living.

I delve into advocacy and policy as the Executive Director (and past President) of the Canadian Association of Music Therapists and have been an invited keynote speaker at national and international conventions speaking on music therapy and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate audiences.

The Canadian music therapy community generously presented me with two lifetime achievement awards; the Franni Award and the Norma Sharpe Award (although I am not yet retired).

What I do

I speak to large and small organizations about the benefits of music to our memory, mood and motivation. My work as a Certified Music Therapist allows me to touch the lives of people at any age and any phase of life → from babies and toddlers → to corporate employees → to prison inmates → to musicians such as Don Felder, lead guitarist with The Eagles.

These Presentations help foster improved well-being within ourselves, our workplaces, and throughout our community.

Don Felder

Lead Guitar Player


Jennifer, through her work, has touched many people in ways that could only be accomplished with both her special gift and her music.   Thank you Jennifer for giving me, and all those that have had the benefit of hearing you, one of the most heart warming experiences of my life.