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Jennifer Buchanan, MBA, MTA

Described as inspirational, engaging, and thought-provoking, Jennifer’s keynotes provide practical strategies, grounded in global research and case studies, that help foster improved well-being within ourselves, our workplaces, and throughout our community.

Jennifer’s company JB Music Therapy has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for almost 30 years and has been thrice nominated for the Community Impact Award by the Chamber of Commerce.  Jennifer is the recipient of the two most prestigious Canadian music therapy lifetime service awards: the Franni Award and the Norma Sharpe Award.

She is the Executive Director for the Canadian Association of Music Therapists and has been an invited keynote speaker at national and international conventions speaking on music therapy and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate audiences.

As an author of two award-winning books – ‘Tune In‘ and ‘Wellness Incorporated‘ she has appeared as a guest on numerous news and current affairs programs including Fox News Health, NBC, CBS, CTV, Global TV, CBC Radio and Television and has been featured in publications such as The Guardian, The Huffington Post, and Canadian Living.

In addition to her Music Therapy education, Jennifer has her Executive MBA specializing in social entrepreneurship from the University of Fredericton.  

Don Felder

Lead Guitar Player


Jennifer, through her work, has touched many people in ways that could only be accomplished with both her special gift and her music.   Thank you Jennifer for giving me, and all those that have had the benefit of hearing you, one of the most heart warming experiences of my life.