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Keynote Speaker & Health Entrepreneur

Jennifer Buchanan, MBA, MTA is a keynote speaker and health entrepreneur in the truest sense of the word. Since she became a certified music therapist almost three decades ago, the music therapy industry has shifted from not being a recognized industry at all to becoming a legislated profession. As a leading expert, Jennifer has lead and grown through each of these transitions, serving hundreds of organizations through her award-winning company which she founded in 1991.

JB Music Therapy Inc. has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce as well as received professional recognition awards from several of the organizations she serves including the Canadian Mental Health Association. Jennifer is the former president of the Canadian Association of Music Therapists (1998-2001, 2013-2015) and is recognized as an esteemed leader in bridging academic research in music, medicine, and the public.

In her first book, Tune In, Jennifer educates the public on how music can reduce stress, boost mood and restore health at home, at work and during times of significant transition.  Jennifer’s specialty speaking areas include:

  • Mental Health including Anxiety, Depression, Difficult Transitions
  • Forensics and Trauma
  • Palliative and Dementia Care
  • General Wellbeing and Preventative Health including Corporate Wellness

Jennifer’s second book, Wellness Incorporated, won the New York Book Festival Award for business. In this book, Jennifer shares 9 strategies to help other health entrepreneurs strengthen their best practices for healthy business growth and development.

Jennifer has appeared in many media outlets, has her Executive Masters of Business Administration (MBA) in social entrepreneurship, believes in a one-win everything model (ask her more about this) and is currently on the board of directors with the Famous 5 Foundation.

Here is what Don Felder, lead guitarist from the Eagles says about Jennifer:

Don Felder

Lead Guitar Player


Through her work, Jennifer has touched many people in ways that could only be accomplished with both her special gift and her music – one of the most heartwarming experiences of my life.

Read More About Jennifer in the News

Watch Jennifer in Action