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Jennifer Buchanan, MBA, MTA

I witnessed the power of music at 14. I visited my grandfather in the hospital after suffering a second stroke and unable to speak. My grandmother asked me to bring my guitar and sing to him. As I performed, I watched the face of a grumpy old man melt into a smile.

That is why I became a Music Therapist.

Ever since I won my school district’s speaking contest in grade 6 – I recognized the power of a message and how it could transform thoughts and support new ideas.  After John Denver visited my school – sang his music, shared the film of him travelling with Chief Dan George along the west coast, and sharing the message of being good stewards while on this land I witnessed the power of a good message, a good visual and then music to anchor the feelings.

That is why I became a Speaker.

I believe in the power of music for mental health and there is no other way I know to get out the work I have been doing for 30 years – exploring this power – than through a really well-crafted presentation.


A bit about me

I’m the Founder and President of JB Music Therapy, an award-winning music therapy business that has been instrumental in the implementation of hundreds of music therapy programs throughout Canada for almost 30 years and has been thrice nominated for the Community Impact Award by the Chamber of Commerce.

I am the author of two award-winning books – ‘Tune In‘ and ‘Wellness Incorporated‘ and have appeared as a guest on numerous news and current affairs programs including Fox News Health, NBC, CBS, CTV, Global TV, CBC Radio and Television and has been featured in publications such as The Guardian, The Huffington Post, and Canadian Living.

I’m the Executive Director (and past President) of the Canadian Association of Music Therapists and have been an invited keynote speaker at national and international conventions speaking on music therapy and health entrepreneurship to a wide variety of education, healthcare, government, small business, and corporate audiences.

I’ve received two prestigious Canadian music therapy lifetime achievement awards; the Franni Award and the Norma Sharpe Award.

What I do

My work as a Certified Music Therapist allows me to touch the lives of people at any age and any phase of life → from babies and toddlers → to corporate employees → to prison inmates → to musicians such as Don Felder, lead guitar player with The Eagles.

I’ve implemented hundreds of music therapy programs and am a trusted source for media outlets across North America

I offer music therapy sessions, presentations, workshops, and music camps that help foster improved well-being within ourselves, our workplaces, and throughout our community.

Keynotes and Seminars

🎤 Tune In — Why Music Improves Mood, Memory, and Motivation

🎤 Music for Mental Health — When Words are not Enough

🎤 Your Song — Create Purposeful Playlists that Drive Health, Happiness, and Success

🎤 Wellness Incorporated — How to Build a Resilient, Sustainable, Values-Driven Practice


Don Felder

Lead Guitar Player


Jennifer, through her work, has touched many people in ways that could only be accomplished with both her special gift and her music.   Thank you Jennifer for giving me, and all those that have had the benefit of hearing you, one of the most heart warming experiences of my life.