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Jennifer Buchanan

Inspirational Speaker. Author. Music Therapist

Transforming Lives One Note at a Time

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Let me tell you why music can improve your mood, memory, and motivation!

It all starts with the power of music.

We can all think of at least one song that, when we hear it, triggers an emotional response. It might be a song that accompanied the first dance at your wedding or a song that reminds you of a difficult break-up or the loss of a loved one. We have such a deep connection to music because it is interconnected throughout our brain and body. The elements of music – rhythm, melody, lyric, and tempo are reflected in our physiology, functioning and being.

Given the deep connection we have with music, it is perhaps unsurprising that numerous studies have shown it can benefit our mental health, physical abilities and our overall feelings of well-being.

My signature keynote, Tune In delivers inspiration and connection through science and story with the goal to shift your audience from stressed to soul-filled, from low-energy to purposeful, and from disconnected to deepening relationships.

This keynote does this by exploring:

  • MUSIC –  holds more potential than we realize in helping us all. Music is a master connector and health supporter. People need more music in their lives, more intentionally, at home and at work so that they can feel productive and more satisfied in their day to day relationships and activities.
  • REAL STORIES – 30 years of doing this inspiring work and thousands of people later I have incredible stories of transformation and they all start and end with music! From two months old to 106 – I have witnessed how music across the lifespan can impact and create change. With music people have the ability to look outside of themselves, finding more meaning in every moment. Hear amazing anecdotes and personal stories from JB Music Therapy clients themsselves. 
  • EVIDENCE – music is complex but quantified — it’s interaction with the brain, it’s effects on our mood, and it’s many connections to life events. The compelling clinical research that has been conducted on music’s therapeutic effects: from brain injury victims to cancer patients, how music therapy is making waves in the scientific community and changing lives.
  • RESOURCES – Simple, straightforward strategies and exercises you can start employing today to reap the remarkable, immediate benefits of music.

Every presentation is customized for diverse audiences – education, healthcare, professional, front-line and corporate.

My Topics

TUNE IN – Why Music Improves Mood, Memory, and MotivationThis is the signature keynote about how MUSIC holds more potential than we realize. It has the ability to help all of us reach goals regardless of our current circumstance or mindset. In so many ways music is simple — it brings more meaning into moments. In so many ways music is complex — it’s interaction with the brain, it’s effects on our mood, and it’s many triggers. Learn more.

MUSIC FOR MENTAL HEALTH – Sometimes Words are not Enough

I have worked with some of society’s most vulnerable including at-risk youth, individuals post-brain injury, the incarcerated, as well as those moving through other stressful transitions including dementia and end of life care. Learn how music can become a communication bridge, one that can help individuals express and process their greatest life challenges, stressful transitions, and at times, an unexpected health crisis. Learn more.

YOUR SONG – Design Purposeful Playlists for Your Health and Well-Being

Many have witnessed the benefits of music to enhance performance, improve mood or to ease stress.  Streaming services suggest the most popular motivational genres but there is so much more science to it than this. With me as your coach, you will learn to find the right music for you to use intentionally to help elevate your goals whatever they may be. Learn More.

SENTIMENTAL JOURNEY – How Music Connects with People Living with Dementia

In the face of concerning statistics, and until a cure is found, society is looking for ways to best care for the symptoms of dementia.  Through inspiring stories and the latest evidence, I will show you how music is the most effective and efficient channel in helping people feel safe, secure, and connected to their moment.  Learn More.

TIME OF YOUR LIFE – The Magic of Music During Times of Transition

Music is a powerful source of joy and comfort as we age or plan to retire. When words fail, music provides a way for people to connect with others and engage with memories, future experiences, and transitions along life’s journey. Aging well begins with music. Learn More.

O Canada! – Can Music Therapy Lower the National Crime Rate?

I have witnessed first hand the transformations that can happen during a single music therapy session in prison.  Participants have said they have had significant breakthroughs and felt changed. But is this enough?  I do not feel I have all the answers but my experience and evidence seeking has begun to formulate my belief that music therapy could certainly make a difference.  Learn more.


WELLNESS INCORPORATED – Building a Sustainable Business That Makes a DifferenceI had to cast aside my notions of how my business “ought to be,” by other people’s standards. Instead, I needed to build my business JB Music Therapy as it was meant to be: one that would thrive through the rough patches, serve the community, and help clients reach their goals. I wanted a sustainable business to make a difference – still do.   Learn more.

My Background and Experience

Since becoming a certified music therapist almost three decades ago our team has served hundreds of organizations through our award-winning company JB Music Therapy.  I am passionate about helping people to understand how they, too, can use music to reduce stress, improve productivity, and restore health.

With the release of my books ‘Tune In‘ and ‘Wellness Incorporated‘, I offer my ear-opening expertise with the world, giving readers everywhere the capacity to start using music intentionally and building a values-driven business — starting today.

Jennifer Buchanan, MBA, MTA


JB Music Therapy

I have witnessed how music can stop babies from crying, and make great men start. I have seen it open doors to communication for someone unable to speak, and silence someone who normally has words for everything.

There are countless opportunities for music to make a difference. It can and does save healthcare dollars, but its effects go far deeper than its monetary value.

My mission is to help everyone understand what music is capable of doing when we allow ourselves to truly tune in to its potential.

Presentation Descriptions

Jennifer's signature opening and closing keynotes educate and inspire while ensuring a very memorable conference for all in attendance.

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Want to Discuss Scaling your Health Business?

I've been building mine for almost 30 years. I offer coaching to health entrepreneurs, private practitioners and small business owners!

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My Background and Experience

Since becoming a certified music therapist almost three decades ago our team has served hundreds of organizations through our award-winning company JB Music Therapy.

Learn More

Upcoming Events

Join me on my national travels including corporate wellness trainings, healthcare conventions, and educational seminars.

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Don Felder

Lead Guitar Player


Jennifer, through her work, has touched many people in ways that could only be accomplished with both her special gift and her music.   Thank you Jennifer for giving me, and all those that have had the benefit of hearing you, one of the most heart warming experiences of my life.