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Build a sustainable private practice ready for high impact. The Health Entrepreneur’s handbook.
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The essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.
Health and wellness businesses have unique challenges, opportunities, and metrics—until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.
Filled with practical tips and inspiring examples, including Buchanan’s own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others.
Learn nine simple steps for starting or revitalizing your health business
Learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you’re doing good work for others, and more
The essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.
Health and wellness businesses have unique challenges, opportunities, and metrics—until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.
Filled with practical tips and inspiring examples, including Buchanan’s own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others.
Learn nine simple steps for starting or revitalizing your health business
Learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you’re doing good work for others, and more
“Multiple award-winning owner of JB Music Therapy, Jennifer Buchanan, has created a rare thing: a business book with a beating heart. Faced with the challenges of running a business she loved but finding herself personally depleted, she eventually developed nine key principles with the aim of keeping your business strong and viable in tandem with your own health and happiness. Concise, clear, engaging writing combined with solid advice makes this a must-read for any health entrepreneur.”
Generation Indie Book Awards
“Wellness Incorporated is a vital book for anyone new to the wellness industry or who desires to refresh, revamp, or restructure their current wellness-based business. Communicated in easy-to-understand terms and broken down into bite-sized chapters and action steps, this book is both practical and prescriptive.”
27th Annual Writer’s Digest Self-Published Book Awards
“Buchanan makes a very compelling case for entrepreneurship in the health care sector. She is living proof that you can do well, and do good.”
Bruce Sellery
Money Columnist, CITYLINE AND CBC RADIO
“This is THE book for growth of your health and wellness business. Jennifer offers unique insight as an entrepreneur, heartpreneur AND healthpreneur. From how to escape burnout, to how to master the art and science of balancing people, profits and legacy, this book is loaded with wisdom. Regardless if you are just starting out or have a successful business already, the information in this book draws on Jennifer’s insightful experience from over two decades of growing a values-first health and wellness business (without losing your sanity, health and happiness along the way).”
Andrea Holwegner RD
CEO, HEALTH STAND NUTRITION CONSULTING INC.
“Jennifer never ceases to amaze me… She has taken her challenge and delight-filled entrepreneurial journey and turned it into an inspirational guide for those considering a business venture that couples financial reward and greater enhancement of social good – two concepts rarely mentioned in the same sentence. Readers will come away with valuable coaching, advice, tools, encouragement and enthusiasm to pursue their ambitions. Jennifer chose the path less traveled and in doing so our world includes more music, and that’s a great thing!”
Jackie Fimrite
Vice President, RBC MID-MARKET MERGERS & ACQUISITIONS
“In life and in business, we know the value of mentorship. Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry. Buchanan importantly reminds the health entrepreneur of the responsibility to be leaders and difference makers, not just in their fields, but through their contributions to society too–reminding them of their responsibility and ability to transform lives. There’s also an appealing practicality to the Wellness Incorporated. It really is a guide or collection of applied advice–required reading on how to succeed in this field, and relatedly, how to prosper in life. Jennifer Buchanan provides the relevant theory behind best practices–she doesn’t just talk, she also walks the walk.”
Brad Mahon, PhD
Director, Conservatory of Music Interim Dean, Faculty of Continuing Education, MOUNT ROYAL UNIVERSITY
“Jennifer’s book for wellness and health entrepreneurs is insightful, encouraging, helpful and inspiring. How great to have such a talented, dynamic role model to help us navigate this pathway.
We are accustomed to the registered not for profit model accomplish great things, but we are just starting to understand the need for and value the contribution that can be made by entrepreneurs with heart, vision, and tenacity.”
Katherine Murray
Hospice Palliative Care Educator, Author, Consultant
