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Wellness Incorporated

The Health Entrepreneur’s Handbook

The Health Entrepreneur’s Workbook

Wellness Incorporated has actionable, practical information based on nine key principles specific to the health entrepreneur: As the first book of its kind to address the specific needs of socially-minded healthcare leaders who want to take a “people first” approach when making decisions, based not on financial transactions but on relationships and desired outcomes, this is an essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.

Wellness Incorporated is geared toward those who know that taking care of your business is necessary to take care of others. Explore:

  • Drive Your Dream
  • Strengthen Your Expertise
  • Maximize Your Message
  • Scale for Impact
  • Build in the Spirit of Equity
  • Clear the Path
  • Secure Your Health
  • Find Your Blisspoint
  • Leave a Legacy Ahead

Download the companion workbook

What the Critics Say!

Multiple award-winning owner of JB Music Therapy Jennifer Buchanan has created a rare thing: a business book with a beating heart.

Faced with the challenges of running a business she loved but finding herself personally depleted, she eventually developed nine key principles with the aim of keeping your business strong and viable in tandem with your own health and happiness.

Concise, clear, engaging writing combined with solid advice makes this a must-read for any health entrepreneur.

Jennifer Buchanan, MBA, MTA

Music Therapist. Author. Health Entrepreneur. Speaker

Like many health entrepreneurs, I started with a dream. I wanted to help people in their pursuit of optimum health – where they felt strong and valued. But after running my business for twenty years, even with thousands of clients and a loyal staff, I felt tired, burned out, and unsure if my business would make it another 20 years.

Rather than quit, I went on an intense quest, including more education, research and testing, to prove my company’s viability and identify the key components of successful healthcare practices—and in Wellness Incorporated I share these essential elements so your own business can prosper.

Invite Jennifer to Speak at your Conference!

Paperback Copies Available Online

Reader Reviews

Andrea Holwegner

CEO, Health Stand

Nutrition Consulting Inc.

Wellness Incorporated is THE book for growth of your health and wellness business.

Brad Mahon, PhD

Interim Dean, Continuing Education

Mount Royal U

Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry — she doesn’t just talk, she also walks the walk.

Bruce Sellery

Money Columnist

Cityline and CBC Radio

Buchanan makes a very compelling case for entrepreneurship in the health care sector in her book Wellness Incorporated. She is living proof that you can do well, and do good.